The new augmented reality brushing experience from Colgate Connect™
6+ Toothbrushing Kit
Transform toothbrushing time into an adventure.
This kit includes:
- Free augmented reality brushing app
- Soft manual toothbrush
- Phone holder
- Parental dashboard to track your child’s brushing
- In-app Photo Booth and gallery to capture fun moments
While you play Colgate® Magik™ detects:
- Position and orientation of the brush
- Any missed zones of the mouth
- Frequency of brushing
- Duration of brushing
Colgate® Magik™ is the first app-enabled manual toothbrush from Colgate, designed specifically for children.
This brand new solution features an augmented reality based brushing app to help children learn how to effectively brush their teeth and develop a lifelong good habit, all while having fun.
You'll be able to keep an eye on your child's progress in the parental dashboard: you'll now know not only if they brushed, but how well they brushed!
Good toothbrushing will unlock new Magik™ adventure worlds and new Magik™ masks.
New augmented reality brushing app helps your children enjoy toothbrushing time - while learning great lifelong brushing habits.
The Parental dashboard helps you identify any brushing issues before they could become a problem. It guides your child’s brushing to help ensure they develop a good technique.
New adventures each time you brush. From Ice world to Mythological world young brushers get transported to a healthier smile.
Explore the world of Magik™
Download the app now
Your Magik™ Connector will turn your Colgate® toothbrush into a game controller. As you clean your teeth, bubbles will appear. Use these bubbles to brush away the cavity monsters.
If you see a yellow looking monster appear when you brush, you have come across the Golden Monster. Brush away the Golden Monster and different Magik™ masks will be revealed.
Don’t forget to share your winning smile and Magik™ brushing mask in our photobooth.
There are 8 Magik™ worlds to go exploring in… How many can you visit?
Bathroom World is cool as winter and slippery as a banana peel, every step mired in spilled toothpaste, backwater splash and soap scum. It also smells a bit like cough medicine. While not the most menacing of worlds it definitely is full of hidden dangers, so keep your wits about you and try not to slip and fall! It looks so innocent, doesn’t it?
Splodge, Shigella,Poot-Poot and Mucky Marvin only appear in Bathroom World. Win all their brushing masks to progress to the next level.
Goliath, Oki-rex, Sabretooth only appear in Jungle World. You will have to use all your brushing cunning to defeat them.
Oboo, Galactigoner and RocketSnail only appear in Space World. Go intergalactic to defeat these monsters and move to the next level.
We took the latest technology to improve the most fundamental driver of good oral health… our daily brushing.
We are the 1st manual toothbrush to visibly track how your child brushes. Using our engaging augmented reality brushing app we can give immediate feedback on brushing position.
We are partnering with parents to help change habits so we created a parental dashboard to track progress over time.
To begin this incredible adventure, your child needs the perfect equipment.
The Colgate® Magik™ brushing kit contains a Colgate® Kids 6+ manual toothbrush, a Magik™ connector and a phone holder.
Winner Kids Toothbrush Category. Survey of 10,399 people in UK and ROI by Kantar TNS